Mass Merchandisers represented $550 Billion in sales in 2012. These Mass Merchandisers, such as Wal-Mart, Target, and K-mart, continue to position themselves as one stop shopping destinations. Apart from offering a wide variety of products in many categories, mass merchandisers often offer lower prices than grocery stores.
NPI knows the importance of placing brands in positions to succeed in the large world of mass merchandising. We have the expertise and relationships to place your brand in the right environment at the right price point to lead to success in this crucial sales channel.
Contact the NPI team today to learn how we can assist you with the Mass Merchandiser retail market.