The specialty health market in the United States grossed $17 Billion in 2012. It maintained average revenue growth throughout the economic recession and strong gains are predicted for the near future due to rising health consciousness and an aging population. This signals great opportunities for brands offering natural and anti aging products.
The specialty health channel provides a unique market to high quality nutraceutical and cosmeceutical manufacturers. It is a market where quality and wellness take precedence over price. For many of our clients, this channel represents a rare opportunity to define their brand in the US market.
NPI’s sales team specializes in introducing and developing products through health and wellness channels. Our success working with major brands and big name celebrities and athletes gives us unique clout when launching products in this retail channel.
Contact the NPI team today to find out how we can help you be successful in the Specialty Health markets.