Nutritional Products International (NPI), under the leadership of industry veteran Mitch Gould, continues to redefine the landscape of health and wellness product distribution in the United States. With a career spanning over three decades, Gould’s innovative approach, known as the “Evolution of Distribution,” provides a comprehensive solution for international brands striving to penetrate the U.S. market.
The “Evolution of Distribution,” a system Mitch Gould created, is designed to simplify the complexities faced by international companies, especially start-ups with limited sales and marketing expertise. “The journey of bringing a new product to the market is challenging,” said Gould. “It’s even more daunting for international companies without a local presence in the U.S. This realization was the catalyst for developing our unique distribution model.”
NPI becomes an extension of the brand, serving as its U.S. headquarters and handling an array of services, including sales, marketing, and operations. This centralized structure is bolstered by the efforts of InHealth Media (IHM), NPI’s sister company, ensuring a synchronized approach throughout every phase of product launch.
“Our team does the heavy lifting,” Gould remarked. “We empower health and wellness manufacturers to focus on their core – creating innovative products. Meanwhile, we navigate the intricate landscape of U.S. retail distribution, making their market entry seamless and effective.”
The effectiveness of NPI’s strategy is evident in its track record of positioning products in front of America’s top retailers, including giants like Amazon and Walmart.com. The firm’s hands-on approach involves regular interactions with buyers from both major and niche retail chains, while IHM spearheads comprehensive marketing strategies encompassing public relations, social media campaigns, and television promotions.
“We’re not just a service provider; we’re a partner,” Gould emphasized. “Our collaboration with clients is about crafting success stories, making sure that their products don’t just reach the market, but thrive in it.”
