Evolution Of Distribution
The Evolution of Distribution®
Created by Mitch Gould, Founder & CEO of Nutritional Products International
A Proven Model for Building Retail Success in the U.S. Market
Mitch Gould’s Evolution of Distribution® is a turnkey retail-growth system that simplifies how global health, wellness, and nutritional brands enter and thrive in the U.S. market.
After decades working with the world’s leading retailers — from Walmart and CVS to Amazon and GNC — Gould identified a recurring challenge: brands spent millions trying to navigate fragmented distribution, buyer relationships, compliance, and marketing. The Evolution of Distribution® model solves this problem through a fully integrated, performance-based approach.
The Four Pillars of the Evolution of Distribution®
Product Readiness & Regulatory Alignment
Before a brand reaches a single buyer, NPI pressure-tests every element — formulation, labeling, pricing, and claims — against FDA, OTC, and retail standards. This ensures your product meets U.S. requirements before it even ships.Market Positioning & Brand Strategy
NPI experts define your category position, refine packaging, and align messaging to what U.S. buyers and consumers actually respond to — credibility, clarity, and professional appeal.Retail & eCommerce Placement
Through long-standing relationships across the retail ecosystem — big-box stores, specialty chains, pharmacies, and online giants — NPI introduces brands directly to vetted buyers and online retail channels.Post-Placement Marketing & Demand Generation
Once products hit the shelf (or the digital cart), NPI activates a coordinated marketing engine through its partner agencies — including InHealth Media and Newsworthy.ai — to drive awareness, sales velocity, and long-term brand equity.A System Built for Today’s Retail Reality
Modern retail success requires more than a single sales rep or broker.
The Evolution of Distribution® unites the disciplines of compliance, sales, marketing, logistics, and media into one synchronized process. Every step is data-driven, relationship-powered, and strategically aligned to build sustainable results.The Results
- Brands reach national retailers in months — not years.
- Marketing and distribution work in lockstep to accelerate turns and reorder rates.
- Companies gain a U.S. foothold without the cost or complexity of establishing their own infrastructure.