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International Capabilities

Expanding into a new market, especially one as large and complex as the United States, can be intimidating. At NPI we work to ensure that our clients have a smooth and direct route into the US market, without any unwanted changes to your brands message or pricing structure. We act as a strategic partner, allowing you to maintain control over your brands direction.

We have the product launch infrastructure to make your
entrance into the US Market a rapid, profitable experience.

Our international division understands the challenges companies face when seeking to enter the United States market, and we offer proven comprehensive solutions for selling in to the largest market in the world. Our development of product specific sales and marketing tools, along with our established sales network, makes NPI your dedicated partner when strategically launching your latest product. Check out our capabilities and processes below to see how NPI can help your brand succeed in the United States.

The NPI Process: Step 1

A new or improved
product is developed.

New advancements are constantly being made in the world of nutritional products. These latest developments require strategic marketing plans in order to successfully bring them to market.

The NPI Process: Step 2

The manufacturer creates the
product for retail distribution.

Manufacturers begin creating the new product line to be distributed to consumers around the world.

The NPI Process: Step 3

NPI develops sales
& marketing tools.

Through the use of advanced analytics and strategic planning, NPI develops a marketing plan tailored specifically to the product and the target market.

The NPI Process: Step 4

Our sales network opens
doors to market the product.

Over our years of success, we’ve built an extensive sales network with some of the most reputable companies and representatives in the world. This network is intelligently leveraged to help market the new product.

The NPI Process: Step 5

NPI reps meet with decision
makers of retail outlets to generate
purchase orders.

Qualified and experienced representatives make contact with popular retail outlets to promote the product and get it onto the shelves.

The NPI Process: Step 6

Products are placed on retail
shelves for customer purchase.

Using the proper marketing and promotional techniques, products are placed on the shelves ready for consumers.

The NPI Process: Step 7

NPI rep services account with in-store
merchandising, store sets, marketing
materials, and handles reorders.

Our stellar team of NPI reps keep track of the product’s in-store performance, ensuring that it receives the support it needs in order to succeed.

From product development through actual sales, we offer a variety
of domestic capabilities to push your brand to new levels of success.

United States FDA Compliance

The Food Drug Administration of the United States enforces some of the strictest labeling and marketing guidelines. That’s why our compliance department is headed by Rosemarie Sunderland, a Food Scientist and labeling expert with more than 10 years of experience. Watch our video on FDA compliance, and for more information on Food Drug Administration guidelines and registration contact us today.

Contact us today to learn how we can help build your company’s product and strengthen your overall brand.

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