In 2012 The US department store market generated $194 Billion, split between 65 businesses. Traditionally a higher end retail channel, the Department store market was hit hard by the recession but has shown signs of improving performance over the last two years. The majority of these stores are on the larger side, employing more than 50 employees.

Because of the large scale of department stores, brands must be cautious in their approach. It’s important to create the right environment to introduce a brand into this channel. NPI has experience and knowledge of the Department store sales model and can help your brand find its’ niche in a sea of choices.

Contact the NPI team today to find out how we can help you be successful in Department Stores.