American Consumers Start Buying Again as Retail Business Spikes 17.7 Percent in the Biggest Monthly Jump Ever

BOCA RATON, FL, Jun 25, 2020 (GLOBE NEWSWIRE) — American consumers are back to buying.

Retail sales in May surged almost 18 percent, making it the biggest single monthly increase in history.

“Life is getting back to normal,” said Mitch Gould, founder and CEO of Nutritional Products International, a company that works with health and wellness companies seeking to enter or expand their presence in the U.S. market. “There is pent-up buying energy from people who have been self-isolating because of COVID-19.

“People are also going back to work, which gives them the confidence to make purchases,” he added.

Gould also pointed out that American consumers never stopped buying health and wellness products, such as dietary supplements, during the economic shutdown.

“Sales for health and wellness products increased during the pandemic,” said Gould, adding that consumers moved to online buying instead of going to brick-and-mortar outlets. “Dietary supplement sales skyrocketed during the past several months because people are now hyper-focused on their health.”

Gould said the U.S. economy is rebounding as people get accustomed to the “new normal.”

“Americans have decided to live their lives and adapt,” Gould said. “That might mean continuing social distancing and wearing masks, but we are not going to let COVID-19 stop us from living.”

Gould and NPI work with domestic and international health and wellness companies worldwide that want to reach American consumers.

“I talk to dozens of companies each week. They are eager to enter the U.S. market,” Gould said. “The companies I talk to realize that American consumers are searching for new health products, such as dietary supplements, to help them stay healthy.”

Gould helps these companies by offering them all the services they need to sell their brands in America.

“I call it the ‘Evolution of Distribution’ strategy which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market — the United States.”

Gould developed the ‘Evolution of Distribution’ process to make it easy and financially feasible for companies to sell their products in the U.S.

Gould’s team includes NPI’s president, Jeff Fernandez, who formerly worked as a retail buyer for Amazon, the largest online retailer, and Walmart, the largest brick-and-mortar retailer.

When health and wellness businesses choose NPI, they get more than 50 years of retail experience from the powerhouse duo of Gould and Fernandez, who helped create the luxury skincare and the health and wellness categories at Amazon in the early 2000s when the online giant was only selling books and electronics.

“We understand the retail business. I’ve been selling products to major brick-and-mortar retail outlets for decades,” Gould said. “Jeff has been on both sides of the buying process — working as a buyer and now representing new and innovative brands. Our clients benefit from our expertise.”

For more information about NPI, visit


NPI is a privately-held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand the distribution of their products in the U.S. retail market.

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional.  Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.