NPI Works with Health, Wellness, and Sports Nutrition Companies to Expand Sales or Launch Products in the U.S.
The jobs market came in much better than expected.
“Despite the Federal Reserve’s efforts to cool the economy and lower inflation, the job market has continued to stay strong,” said Mitch Gould, Founder and CEO of Nutritional Products International, a global brand management firm based in Boca Raton, Fl.
The April jobs report showed non-farm payrolls increased by 253,000 with the unemployment rate decreasing to 3.4 percent. Bloomberg surveyed economists who were predicting only 180,000 new jobs.
“However, the numbers for February and March were revised lower by a combined 149,000 jobs,” Gould said. “These lower revisions may allow the Fed to pause interest rate hikes at its June meeting.
“The Fed is carefully juggling the need to lower inflation and the prospect of a recession if it raises interest rates too high,” he added.
Gould and his NPI team pay close attention to the economy.
“We work with domestic and international health, wellness, and sports nutrition brands that want to expand sales or launch products in the United States,” he added. “NPI acts as the United States headquarters for our international clients.”
Gould also developed his “Evolution of Distribution” platform that emphasizes cost efficiency and speed to market.
“During my more than three decades as a retail professional, I saw many great products fail to connect with retailers and consumers,” he said. “I also saw product manufacturers eat through their profit margins when they tried to build an infrastructure from the ground up.”
With the “Evolution of Distribution” system, NPI provides all the services needed for a successful product launch.
“We have a veteran sales team, in-house marketing agency, and logistical and operational support,” Gould said. “We combine a strategic marketing campaign with media outreach, TV promotion, ads, and social media campaigns to bring our clients’ products to the attention of the American consumer.”
For more information, visit www.nutricompany.com.
MORE ON NPI AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market — the United States. In the early 2000s, Gould placed major brands and products in Amazon’s new health and wellness category.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.