Global Brand Management Company Works with Health and Wellness Companies to Enter the U.S. Consumer Market

Nutritional Products International now has an office in Auckland, New Zealand.

“Glen Jarvis, our new Executive Vice President, will oversee our Auckland, New Zealand location,” said Mitch Gould, Founder and CEO of NPI, a global brand management firm based in Boca Raton, Fl. “Jarvis will work out of our two South Pacific Rim offices. Earlier this week, we announced NPI’s Sydney, Australia location.”

Jarvis has decades of experience in the sports nutrition and health and wellness sectors.

“Glen is the former national sales and marketing manager for Advanced Sports Nutrition,” Gould said. “He also is the CEO and co-founder of LiveLean Pro, a fat loss system which uses nanotechnology to maximize the body’s ability to absorb nutrients when taking dietary supplements.”

The South Pacific Region is an important expansion area for NPI, which works with U.S. and international health and wellness brands that are looking to expand their sales in America.

“During the past 15 years, we have helped brands from throughout the world, including America, Germany, France, England, Africa, Australia, and New Zealand,” Gould said. “We are looking to expand our efforts in the South Pacific Rim Region with Glen leading the effort.”

To streamline the product launch process in the U.S., Gould developed his “Evolution of Distribution” platform which brings together all the professional services needed to sell innovative products in the U.S.

“I realized that many companies are great at developing products that people want,” Gould said. “As great as they are in creating innovative products, they need help to sell their products in America,” Gould said. “As their de facto national headquarters in the U.S., NPI imports, distributes, and promotes their products to large and small retail chains.

“Under the ‘Evolution of Distribution,’ we provide the sales, operational, and marketing services that are needed to launch products in the U.S.,” Gould added.

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NPI is a privately-held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market — the United States. In the early 2000s, Gould placed major brands and products in Amazon’s new health and wellness category.

Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.