utritional Products International CEO Mitch Gould shares his memories of working with Terry Bollea, known as Hulk Hogan, highlighting their successful collaborations in the sports nutrition industry and Hogan’s impactful personality beyond the wrestling ring.
Nutritional Products International (NPI) CEO Mitch Gould recently shared his reflections on the late Terry Bollea, famously known as Hulk Hogan, emphasizing not only their successful business ventures but also the personal impact Hogan had on those around him. Their collaboration began in 2009 with the introduction of Hogan Energy Granules, a nutrient-rich supplement that offered high energy at a competitive price point. This partnership marked the beginning of a series of successful projects, including the launch of HoganNutrition.com, a comprehensive health website featuring over 3,500 products ranging from vitamins to sports nutrition.
Gould’s recount of Hogan goes beyond their business achievements, shedding light on Hogan’s genuine character. A memorable moment before the launch party of their joint venture, Sports Nutritional Innovations, Inc., in Delray Beach, Fla., highlighted Hogan’s kindness. Hogan took the time to engage with a disabled boy in a restaurant, an act that left a lasting impression on Gould. This incident, among others, was detailed in Gould’s 2021 memoir, The Blonde, The Ferrari, and The Kwan, underscoring the profound impact Hogan had on Gould’s life and career.
The partnership between Gould and Hogan was not just about business; it was a testament to Hogan’s ability to inspire and connect with people, both inside and outside the wrestling ring. Their ventures, such as the distribution of Hogan Energy Granules on platforms like Amazon.com and Drugstore.com, revolutionized the way sports nutrition products were marketed and sold. Gould’s tribute to Hogan serves as a reminder of the wrestler’s legacy, not only as an entertainer but as a compassionate individual who made a significant difference in the lives of those he encountered.
