For nearly 20 years, Nutritional Products International’s “Evolution of Distribution” platform has provided health and wellness brands with a streamlined path to launching new products in the United States. Developed by Mitch Gould, founder and CEO of Nutritional Products International (NPI), the
“Evolution of Distribution” model is a turnkey, one-stop solution that equips companies
with everything they need to reach American consumers.
“NPI delivers sales support, regulatory compliance, logistics, and marketing services to
companies ready to expand into the U.S.,” said Gould, who leads the global brand
management firm based in Boca Raton, Florida. “Our approach offers an affordable and
efficient way to place products with major retailers like Amazon and Walmart.com.”
With more than 30 years of retail industry experience, Gould created the platform to
address the challenges manufacturers face when entering the U.S. market.
“Brands, particularly international ones, must navigate sales, marketing, and logistics
while adapting to a new business culture,” Gould said. “That includes renting office
space, hiring staff, building a marketing strategy, and understanding complex
regulations like FDA labeling and U.S. Customs procedures.”
According to Gould, these challenges can be overwhelming and cost-prohibitive for
many companies. NPI’s model is designed to eliminate those hurdles.
“We’ve built the infrastructure to offer these services in a cost-effective, coordinated
package,” he said.
To complement NPI’s services, Gould also founded InHealth Media, a firm dedicated to
marketing for the health and wellness sector.
While NPI manages all aspects of product launches, the company has increased its
focus on e-commerce in recent years.

“We recognized that the future of retail was shifting online, and that trend only
accelerated during the pandemic,” Gould said. “That’s why we’ve intensified our digital
strategy to support online sales.”
Still, Gould said brick-and-mortar retail remains a top priority.
“NPI has been a regular participant in ECRM events, which connect retail buyers and
product manufacturers in one-on-one meetings,” he said. “We consistently engage with
retail buyers from large and small chains across the U.S.”