Raceway publicity boost for TapouT brand of muscle recovery products comes as new line prepares to roll into Amazon.com.

When the world tunes in for the November 9th NASCAR Sprint Cup Series Race, Nutritional Products International client, AllStar Health Brands Inc. will have its TapouT line of muscle recovery products prominently displayed on the track. During the race, the company will sponsor NASCAR driver Cole Whitt’s race car. For AllStar Health Brands, this is the latest promotional venture the company has taken with Nutritional Products International, a Global Sales and Communication firm.

“This is a major milestone in building awareness for the TapouT brand as we continue to drive sales towards other online and big box retailers,” said Mitch Gould, Nutritional Products International CEO. “We have put together several Amazon.com promotions but this by far is one of the most exciting.

During the Phoenix International Raceway event, Whitt’s car will prominently display the TapouT logo as well as the logo of Amazon.com. Amazon is currently carrying the TapouT muscle recovery line and just announced that it will soon offer TapouT’s new Turbo Blend Protein Powder.

“We are also extremely pleased and honored that Amazon.com has elected to highlight our unique Turbo Blend Protein Powder and also placed the first order for the product,” said Dr. Daniel Bagi, President of AllStar Health Brands. “We believe some of the unique aspects of our protein powder factored into their decision, such as the fact the Turbo Blend Protein Powder uses an organic whey blend, is gluten-free, and has added L-Carnitine, iron and Omega-3 Fish oil. Amazon.com will now feature the full line of TapouT supplements and pain relief products.”

It’s estimated that close to 9 million viewers will watch the live event on ESPN. The global audience is expected to drive brand awareness, of the TapouT Muscle Recovery line, even higher.

“Creative promotion is key to helping a brand expand its retail foothold,” said Gould. “Like a race car full of 93 octane, we are putting the pedal to the metal for promotions, just as we have with such celebrities as Hulk Hogan, Ronnie Coleman, Chuck Liddell, and Roberto Clemente Jr.”