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Nutritional Products International, a company dedicated to the global marketing and distribution of various types of nutritional products, announced that it has named Jeff Fernandez as Vice President of Sales & Marketing.

Fernandez’s duties in the new role include overseeing the sales and marketing sides of the business, two very important aspects of NPI’s operations.

“We are very pleased to announce that Jeff has been hired to this new role,” said Mitch Gould, CEO of Nutritional Products International. “ He is a perfect fit for the position, and we are proud to have him aboard our team.”

Jeff Fernandez has more than 25 years of experience in the world of retail, having worked in purchasing, management and operational expertise with some of the company’s largest retail enterprises. He has seen particular success in the realm of health and personal care with major retail corporations like Wal-Mart and In his time at both companies, Fernandez helped to skyrocket business revenues and vastly improve bottom lines.

Additionally, Fernandez brings NPI a significant wealth of knowledge and many other important relationships with high-powered retailers in the industry. These attributes will be a major benefit to all of NPI’s clients.

“Jeff Fernandez has helped to build health and wellness brands into major industry players for nearly two and a half decades, and the importance of that experience cannot be understated,” said Gould. “We are eager for him to get started in his new position.”

About Nutritional Products International (NPI):
Headquartered in Boca Raton, FL, Nutritional Products International (NPI) is a privately held company staffed with a complimentary team of marketing professionals that specializes in retail distribution of Nutraceuticals, Dietary Supplements, Functional Beverages, and Skin Care Products. NPI offers a unique proven approach for product manufacturers world wide seeking to launch or expand distribution of their products in the U.S. retail market. For more information, please visit