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Jeff Fernandez


Jeff has more than two decades of diversified retail purchasing experience in large, multi-format brick and mortar operations, and with, the world’s largest online retailer. Jeff brings an in-depth understanding of retail operations, purchasing and category management. Jeff has had proven success managing multi-million-dollar health and personal categories, OTC and skincare categories at some of the world’s largest retailers, including Wal-Mart Stores Inc. and

During his time at, he played a key role in launching the Health and Personal care store. His responsibilities included building and managing categories, including Sports Nutrition, Vitamins, Weight Loss, Health Care OTC, Sexual Wellness, as well as early responsibilities in Personal Care and Grocery.

He also was responsible for building a business at from nothing to close to $100 million in revenue over the past five years. Jeff’s wealth of industry knowledge and deep relationships with all manufacturers are attributes that are effectively used for NPI’s client base.

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