Mitch Gould

Founder, CEO

Mitch Gould is a third-generation retail distribution and manufacturing professional. He has more than 25 years of experience in the retail industry, with expertise spanning several categories of consumer products, including lawn and garden, hardware, sports nutrition, dietary supplements, skincare, nutraceutical, cosmeceutical, and beverages.

Over the years, Mitch has represented organizations such as Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’s Lightning Bolt, Body Basix, and Hulk Hogan’s extreme energy granules.

Mitch has successfully launched a wide range of products from concept to shelf, many of which can be found in magazines like Time, Newsweek, Sports Illustrated, People, US, U.S. News & World Report, Men’s Health and Maxim. He has successfully built several national sales teams over the span of his career.

Mitch has placed new entrepreneurs, major companies, and celebrity-branded products—such as Steven Seagal’s Lightning Bolt, Hulk Hogan’s “Hogan Energy” supplement, and Chuck Liddell’s Iceman RX—into some of the most sought-after markets and accounts in the country, such as: Walmart USA, Walmart International, Sam’s Club, Costco, GNC, Tree of Life, Albertson’s, Amazon.com, Walgreens, CVS, 7-Eleven, Target, USA Sports, Vitamin World, Home Depot, Lowes, and Menards.

Mitch has partnered with eight-time Mr. Olympia Ronnie Coleman to develop RonnieColemanNutrition.com, Hulk Hogan for HoganNutrition.com, Roberto Clemente Jr. for PowerIce.com and, most recently, Tapout Nutrition.