01
The Challenge
Hulk Hogan had developed Hogan Energy, an energy-granules supplement. He needed a team to promote the product and connect it with sports-nutrition and specialty retailers nationwide.
02
The Approach
NPI reached out to its network of sports-nutrition and specialty buyers and coordinated compliance guidance and distribution. A public-relations campaign targeted national and trade publications to support the retail sales effort.
03
The Result
Hogan Energy gained distribution through a network of sports-nutrition and specialty retailers, supported by a nationwide publicity program. The engagement brought retail outreach and brand awareness together around one launch.
Based on NPI’s published case-study materials.
Results describe individual engagements and are not a guarantee of future performance.