01
The Challenge
Steven Seagal wanted to develop an energy drink. Building on their earlier Pure Force Energy Bar collaboration, Seagal and Mitch Gould needed to bring the beverage team and distribution strategy together for Lightning Bolt.
02
The Approach
Gould assembled a team to develop an energy drink with all-natural ingredients and herbs. He then targeted Amazon, Walmart, and 7-Eleven as part of the national launch strategy.
03
The Result
Lightning Bolt launched on Amazon with a substantial inventory commitment. Gould secured a Walmart placement agreement and arranged nationwide distribution through 7-Eleven.
The launch connected product development with major online, mass-retail, and convenience channels.
Based on NPI’s published case-study materials.
Results describe individual engagements and are not a guarantee of future performance.