Iceman Rx Inc. expands domestic distribution model, bringing aboard sports nutrition distribution heavyweight Bob O’Leary Sports Science (BOSS).
Newport Beach, CA – August 08, 2008
IcemanRx Inc. has taken a giant step forward today, announcing their relationship with Bob O Leary Sports Science(BOSS), the distribution group based out of Scranton, PA. BOSS is a wholesale distributor of sports products including fitness equipment as well as nutritional supplements. The distribution agreement is the first of its kind for IcemanRx Inc., the company producing UFC Fighter Chuck “The Iceman†Liddell’s nutritional supplement line.
It appears IcemanRx’s enthusiasm for the deal is shared by high level executives at Boss who have said, “Bob O Leary Sports Science (BOSS) is extremely excited to be distributing IcemanRx brand of products. With the growing popularity of the UFC and MMA, Chuck Liddell’s legendary status in the sport, and Boss’s 41 years of unmatched service in the Sports Nutrition Industry, the success of the relationship and brand is imminent.†Nutritional Products International(NPI) out of Delray Beach, FL was integral in structuring the agreement, and succeeded in bringing BOSS to the table and leveraging their existing relationship to ensure expedited negotiations. High Expectations for the relationship are shared by all parties involved.
IcemanRx’s foray into the supplement world currently consists of their first product the patent pending Pre and Post Workout Complete 2-step package. The Pre-Workout formula aids in development of strength, training intensity, and stamina. The post-workout formula helps with muscle recovery, refueling the body and muscle growth. Together they form the patent pending Iceman Rx Complete 2-Step Package. The Pre-Workout Formula is taken 30-45 minutes before a workout while the Post-Workout Formula is for immediately after the workout. For maximum results, the formula is intended to be taken in combination with a healthy and balanced diet.
