IHM, Sister Company of Nutritional Products International, Promotes Product Launches With Strategic Marketing Plan
“IHM markets new products from both domestic and international health and wellness brands,” said Mitch Gould, founder and CEO of IHM and NPI in Boca Raton, FL. “We added the TV promotion packages to expose our clients’ products to more than 100 million homes with TVs.”
InHealth Media is a result-driven, strategy-based, creatively focused media agency that provides comprehensive media services with a global reach for sports, health and wellness, beauty, personal care and nutrition markets.
“We still promote our clients’ brands through a marketing mix that includes press releases, earned media, and social media influencers,” Gould said. “Now, we’ve added placing our clients’ products on lifestyle TV shows across the country.”
The TV markets can reach more than 100 million households and include cities, such as Tampa, Las Vegas, Atlanta, New York, Chicago, and Los Angeles.
“With segments appearing across the country on ABC, CBS, NBC, and FOX affiliates, IHM is introducing the brands to coveted demographics,” he added.
Gould founded IHM because he saw health and wellness brands spending a lot of money promoting their brands in the U.S. without positive results.
“You can hire a Madison Avenue agency and spend thousands of dollars to promote your new launch, or you have a cost-effective strategy from an agency that specializes in health and wellness brands,” Gould said.
Marketing services are part of Gould’s “Evolution of Distribution” platform he created to bring under one roof all the services a product launch needs.
“I developed a cost-effective strategy that emphasizes speed to market,” Gould said. “NPI and IHM provide the infrastructure these brands need in the United States. We offer our clients sales, logistics, regulatory compliance, and marketing services.”
Gould, a third-generation retail professional, brings 30 years of experience with consumer goods categories, such as lawn and garden, hardware, sports nutrition, dietary supplements, skincare, nutraceutical, cosmeceutical, and beverages.
Gould’s experience played a role in Amazon’s launch of its new health and wellness category in the early 2000s. Gould helped place more than 100 brands onto the virtual shelves of Amazon.
Today, Gould continues working with health and wellness brands that want to launch products in the U.S.
“NPI and IHM offer brands a coordinated strategy to introduce their products to the American consumer,” he said.
For more information, visit nutricompany.com.
MORE ON NPI AND ITS FOUNDER
NPI is a privately-held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Mitch Gould, CEO of NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market — the United States. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.