Nutritional Products International Executive Vice President Jeff Fernandez, a former buyer for and Wal-Mart, met with a number of the biggest buyers in retail at January’s ECRM® event to help secure new accounts.

Some retailers Fernandez presented to include (but are not limited to):, Costco, CVS, GNC, Harris Teeter,, Meijer, Sam’s Club, The Fresh Market, Vitamin Shoppe, Walgreens, Whole Foods and more.

“We expect big things for 2018 and we really hit the ground running at ECRM®,” Fernandez said. “We showed off a number of up-and-coming brands with great health and wellness products ready to break into the U.S. market, and several domestic partners eager to expand distribution and sales.”

NPI is a global brand management firm, representing health, wellness and beauty companies around the world at ECRM® events each year. It’s these events where Fernandez shows major brick and mortar and ecommerce retailers exciting new products from brands looking to gain a foothold in the U.S. market.

“It is great to have Jeff on the team because of his knowledge, experience, charisma and industry contacts,” NPI CEO Mitch Gould said. “He’s been on the other side of the table so he knows exactly what buyers want. Jeff and NPI are the easy choice because we offer a turnkey, one-stop solution for entering or expanding in the U.S. market. — importation, distribution and promotion, all from one platform.

“Plans are already underway and we’re looking forward to the next event in late September.”

For more information on NPI, including how to get your brand in front of the retail industry’s most influential buyers, visit The next Vitamin, Weight Management and Sports Nutrition EPPS event is Sept. 30-Oct. 4at the Pointe Hilton Tapatio Cliffs Resort in Phoenix, Ariz.

Mitch Gould is a third-generation retail distribution and manufacturing professional. He has more than 30 years of experience in the retail industry, with expertise spanning several categories of consumer products in sports nutrition, dietary supplements, skincare, nutraceutical, cosmeceutical and beverages.

Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie ColemanRoberto Clemente Jr.Chuck Liddell and Wayne Gretzky to name a few.