Total sales for supermarkets in the U.S. in 2024 were $1 trillion. FMI The U.S. grocery retail market is valued at over $900 billion in 2025 and has grown significantly since 2019, with more than 4% increase forecasted for 2025. Mintel There are 45,575 supermarkets in the United States in 2024, including conventional supermarkets, limited assortment grocery, supercenters, warehouse grocery, conventional club, and natural/gourmet stores. FMI
This channel includes independent stores, medium-sized chains, and large national chains such as Walmart, Kroger, Safeway, Whole Foods, and Wegmans. In 2023, the leading 11 grocery stores in the United States held close to three-quarters of the total industry market share, with Walmart holding the top position at 23.6 percent, followed by Kroger at just over 10 percent. Statista These chains are high-volume outlets with immense purchasing power and are often difficult to access without an established line of communication.
Over 70% of grocery retailers have integrated online ordering and fulfillment into their operations, driven by demand for convenience and efficient shopping experiences. IBISWorld In 2024, the average supermarket carries 31,795 items in the store, with average weekly sales per supermarket reaching $711,806. FMI
NPI’s grocery channel experts have placed many products on the shelves of major grocery stores across the country. Because of the varied clientele that grocery stores serve, this channel will allow your product to find its target market in the United States.
Contact the NPI team today to learn how we can assist you with the Grocery Store retail market.