The TV shopping market was valued at $36.83 billion in 2024, and while the traditional television shopping landscape is evolving, the broader home shopping and live commerce industry offers exciting opportunities for brands entering the U.S. market. QVC, the leading home shopping network, generated $10 billion in total revenue in 2024, and the company is growing its social and streaming business revenue such that it is now approaching double-digits as a percentage of total QVC and HSN revenue.
The industry is transforming rapidly with the rise of live commerce and social shopping. The global live commerce market was estimated at $128.42 billion in 2024 and is projected to reach $2,469.06 billion by 2033, growing at a CAGR of 39.9%. Live streaming commerce sales in the U.S. reached about $50 billion in 2023 and could account for more than 5% of all e-commerce sales within the next two years, with the U.S. market projected to be worth $68 billion by 2026.
Home shopping networks such as QVC and HSN, along with emerging live social shopping platforms on TikTok, Instagram, and YouTube, can help increase a brand’s visibility as we implement our market penetration strategy. Companies that offer livestream shopping report conversion rates up to 30%—10x higher than traditional e-commerce, making this an increasingly powerful channel for product launches.
Contact the NPI team today to find out how we can help you be successful with Home Shopping and Live Commerce channels.